Write it Right

We are working with the Write it Right team for almost two years, Michelle and Judy provide us complete marketing writing solutions. From the idea of what we need to the final text, including proofing. They are super responsive, communicating daily during an in-depth project, and 'thinking outside the box' is not another expression for them, it’s the way they work. For sure we will keep working with them for a long time to come.

Working with Michelle/ Write it Right and her team is a thrilling journey. They take the mission seriously yet with a large smile and lots of patience, leading the way to first understanding our needs and vision and then put it into great words that emphasize the way we really are. They do a comprehensive research, get to know the dramatis personae, the services and strive to clarify and exact our core message and saying to the world. This is the second time we work with Michelle on our website content in English and in each time the outcome came exactly what we expected and better.

"I've worked with Michelle and Avital for a few years now on multiple projects. - Before writing anything - they've always started by asking thought-provoking questions to not only help them nail the project, but also raised the level of the initial brief. - Michelle and Avital go the extra mile for their clients to ensure their success. They will do anything and everything to make the work process effective and the deliverables excellent; from suggesting more and more ideas to being honest to the point of saying "this is not good enough for you"

"Working with the WIR girls is an absolute pleasure. They know how to take our thoughts and turn them into texts that explain our product and service clearly, precisely and straight to the point. Besides being highly professional they deliver quickly and are just really nice, down to earth people to work with. Amazingly, if they happen to notice a post they didn’t write, they will always send an email with better wording or a correction – because even if it isn’t their work, they really do care how we sound out there in the world"

"Dear Avital, Judy and Michelle, Thank you so much for your efforts and commitment in writing our website content. You helped us think, pull together, and summarize the massive amounts of information we wanted to get across and we're very happy and proud of the final result. You were always pleasant and professional, you listened attentively to our requests, while never compromising your professional integrity. It was an absolute pleasure working with you. "

"I've been working with 'Write it right' for 8 years, since 2012. Yep. when the chemistry is there you just don't replace your partners. Michelle and Avital have a way of translating my needs to accurate messages. They made us be focused on goals and messages and this way we hit out target markets in the spot. We did so many things together- strategic messaging process, websites, various marketing materials, landing pages, presentations. They have been a true partner in every step!"

The WIR team is genuinely part of my extended product marketing team. I can't imagine producing any piece of content without having their magical, intelligent touch. Keeping a valuable and engaging discussion with our customers is our most demanding task. The WIR team helps us articulate our value while keeping the story personal and exciting, demonstrating capabilities while insisting on maintaining our customer's point of view. They know our products, customers, and personality, and they help me produce interesting, precise, and compelling content. And they are super fun to work with!

I would like to recommend Michelle Bashan, Avital Brown and the team at Write It Right. “Road to Recovery” has decided to renew its marketing materials, including its website, as part of its effort to expand the outreach to both donors and volunteers. We hired WiR to help us writing the various texts. Bearing in mind that we are aiming at different target populations with different messages, their task was very challenging. It was done in a very professional manner, accurate and precise. They were very attentive to our needs and comments, respond quickly, were very communicative and were determined to crystalize the exact terminology to our full satisfaction. The end products are now in use and the comments are very positive. We highly recommend working with Write It Right.

Building our messaging platform with Michelle and Avital was a fascinating and in-depth journey. Even when we thought we knew everything about our business, they helped us further sharpen and pinpoint important aspects of Pie. Very professional process! Tremendous value to our startup, and no less important - fun to work with!