A messaging platform is the foundation on which all marketing writing is based. It is the mapping of all messages, audiences and marketing platforms – that is: what to say to whom, and where.
In this unique workshop, all those involved (management, marketing, sales, development, and customer service) come together for a marathon discussion in which we map the company’s marketing messages.
We (Write it Right) guide the dialogue, direct the conversation, ask the difficult questions, challenge and advise, to support the process and help you create your most important marketing tool – a comprehensive and high-quality messaging platform.
Deliverables: Back in the office we create a a messaging document that includes your challenges, audiences, messages, proof points, benefits, brand story, and more
Workshop duration: Half a day.