we love words
single and in sentences, as long they're interesting,
easy to read and understand, and get the right message across.
More than anything
An Aussie, a Brit and an American sit in the office and argue.
Sounds like the beginning of a joke, but in fact, that’s what we do every day at Write it Right - a business built on a perfectly complementary partnership. But we don’t argue for kicks... we challenge one another, debate, discuss, disagree and reach a decision that is so much more accurate than anything any one of us would have been able to reach on her own. And that’s not only how we do things - it's what we believe is required to write quality text.
Avital, who grew up in freezing Boston, thinks in straight lines and is a master of structure, order and reasoning. Michelle, who grew up in sunny Sydney, thinks anywhere and everywhere except inside the box. This creates the perfect balance of fact and creativity, inspired yet reasoned messages, text and design.
We believe in
Listening & Hearing
Questioning & Challenging
Talking & Arguing
Thinking & Strategizing
Writing & Editing
Proofing & Polishing
Corrections until you're happy with every word
At the end of a short and precise process, you will receive marketing material that explains your services, technology and innovation and gets across your reliability, professionalism and USP, in the way your target audience should hear it.
We believe in the writing process (don’t worry, we process fast) - that’s why we have a writer and an editor on every job. Once we are happy with the text, we will edit, edit and edit some more - this is what makes good text GREAT. And great text is clear, concise and actionable.